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Vancouver’s first-ever Tourism Master Plan will identify, innovate and articulate potential products, amenities, programming and experiences – along with corresponding policies and protocols – that will guide the long-term, sustainable planning and design of Vancouver and its neighbourhoods as tourism destinations. The plan is an initiative of Tourism Vancouver, the City of Vancouver and the Vancouver Economic Commission.

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  • News

    News

    Keep track of findings from workshops with industry specialists, BIA’s and business people about ways to boost tourism.

    Read our latest stories
  • Background

    Background

    What’s a Tourism Master Plan? Who does it involve? What do we hope to accomplish with it?

    About the master plan
  • Insights

    Insights

    A concise summary of documented issues affecting tourism in the city. Dig in and discover.

    Explore insights

What’s New

  • Digital Media, Film & Television and Tourism

    British Columbia has more than 600 digital media companies, which employ 16,000 people and generate $2.3 billion in annual sales operating in five areas: interactive design, digital entertainment and games, digital film, animation and special effects, mobile content and applications, and e-learning. At the same time, Vancouver is also the core of the third- largest foreign film and production centre in North America, known worldwide as Hollywood North. Based on destinations such as Orlando and Los Angeles that have similar industry portfolios, the Vancouver tourism industry could tap its digital media and film & television resources to explore the potential …

  • Culture

    The City of Vancouver has made a renewed effort to implement the City’s Culture Plan for Vancouver 2008-2018, entitled “CreativeCity”, recognizing the importance of the creative sector – to the city’s livability, to citizen health and well-being and to its economic future. On the same subject, the City’s Culture Plan Facilities Study sets forth nine ‘global’ priorities that reflect an intersection of community demand and partnership opportunity.

  • Transportation – Regional and Public

    The BC Chamber of Commerce says, in communities across coastal BC, BC Ferries is a cornerstone of their transportation infrastructure and represents an important part of their economic prosperity. However, in recent years this important service has experienced significant increases in costs and unsustainable increases in fares, which have acted as a deterrent to many of BC’s most important industry sectors and have become a disincentive of local economic development. The economic conditions experienced provincially and globally over the past few years have highlighted these challenges and require a renewed commitment to consultation, accountability, and transparency in order to ensure …

  • Draft Report Takes Shape

    The input is officially in, and the output has begun. The draft of the first Vancouver Tourism Master Plan is...

  • A Hands-On Start

    On January 17, 150 members of Tourism Vancouver got a hands-on experience of the information-gathering process that will be used...

  • Thanks for Your Smarts!

    The online survey about tourism in Vancouver is now closed, but the 2,178 responses and astounding 11,127 thoughtful written comments...

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